to be available on Mobile

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Ahmedabad, Sep 2 (UNI) Indian social networking site initiative ''Mobile Adda'' can now be accessed through mobile phones in a holistic manner.

Addressing reporters here today, Chief Operating Officer of Bigadda Shivanandan Pare said, ''With a registered user base of 2.5 million in a year we needed to sensitize the platform to local aspirations and needs of the market. Currently Bigadda is reaching out to the 40 million internet userbase in India.'' He said that mobile version can be used like a full fledged PC.

It will also lead to increase the number of users of PCs and penetration of technology in India.

''After signing in, users are allowed to receive, read, reply and send scribbles to their friends. It also supports search profiles and invitation sending options on the network. The built in phone book backup utility stores your phone book on our servers and if in case a user changes a device, the same can be retrieved, '' he added.

Mr Pare said that Mobile interface will be one of the vital components of BigAdda's business plan which will be instrumental in providing a new medium for people to connect with each other and will help brands to target the youth. The client application is currently available on over 500 devices. The download process automatically detects the user's handset model and delivers a version created specially for that device family. There are over fifty device families that the download process detects, he added.


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