Mumbai, Sep 1 (UNI) South-based auto major TVS Motor Company today reported a 11 per cent growth in its two-wheeler sales at 114,321 units in August, up from 102,734 units for the corresponding month in 2007.
The company in a release here said motorcycle posted a 13 per cent sales growth, recording a sale of 42,304 vehicles as against 46,235 sold in August last year. Sales witnessed a quantum increase with notable contributions across models including the fuel-injected 'Apache RTR FI', which the company launched in July this year.
Scooters posted three per cent growth recording 25,392 units as against 24,645 units during the same period of the previous year.
During the month, the company has roped in the glamorous Indian tennis star, Sania Mirza, to be the brand ambassador of its 'Scooty' brand. The brand has always strived to bring out the best in young ladies and empower them with independence and self-sufficiency. The company chose to associate with Sania as brand ambassador since she emanates these qualities. As part of the agreement, Sania Mirza will be the face of the brand and will feature in commercials and other aspects of the brand.
Exports continued its upward growth trend, posting an increase of 51 per cent, registering 18,083 units of two wheelers in August this year as against 12,006 units in the corresponding period of the previous year.
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