Mumbai, Sep 1 (UNI) Eros International, the leading integrated studio within the Indian media and entertainment sector, announced today that it had signed a multi-film content licensing deal with Rupert Murdoch-owned Star TV, one of the leading entertainment channels in the country.
''The deal encompasses a selection of catalogue films from Eros' strong content library of over 1900 titles, including Salman Khan's 'Tere Naam' and Hrithik Roshan's 'Naa Tum Jaano Naa Hum','' Eros said in a release here.
Commenting on the deal, Sameer Rao, Senior Vice President (Strategic Planning &Commercial) Star India Pvt Ltd said for Star TV it was a commencement of a long-lasting relationship, which would extend to licensing of many more blockbusters ahead.
According to PWC, the television sector in India was growing at over 22 per cent compounded annual growth rate and was slated to be worth over USD 15 billion by 2012.
With over 50 per cent of programming content of Indian television networks being film based, Eros expected to see a significant growth in TV syndication, the release said.
Eros International recently also announced a series of major television syndication deals with Sony Entertainment Television and Sahara Television.
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