Mumbai, Aug 28 (UNI) The telecast of the closing ceremony of the Beijing Olympics on DD1 and DD witnessed a record viewership of nearly 30 million.
Analysis based on AMap's (Audience Measurement and Analytics) audience research data indicates that this was way ahead of other big sports events in recent times -- the IPL finals were viewed by about 24 million viewers, while the T20 World Cup finals got 26 million, a release said here today.
The data opined that India's winning story has something to do with this stupendous reach, as this involved viewers more emotionally to watch the Olympic.
Though not a mean number by itself, the opening ceremony viewership was a relatively mild 18 million (with ratings of 4.6), the release added.
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