HDFC rural BPO employs weaker sections

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Bangalore, Aug 27: HDFC Bank has made an attempt in bringing employment opportunities closer to rural India by setting up of first ever commercial scale rural BPO at Tirupati in Andhra Pradesh. The Bank has robed in youths from weaker sections in nearby villages. With more than 500 employees at present, the bank has plans of ramping it over 1,500 by March 2009, making it as one of the largest rural BPOs.

A Rajan, Country Head, Operations, HDFC Bank said the BPO, set up by the Bank's subsidiary, ADFC, commenced operations in July and started supporting several outsourced processing activities of the bank. "The bank is pioneering an initiative which has the potential to revolutionise rural India by taking job opportunities closer to the rural doorsteps, through economically viable projects. The bank will be able to achieve it without compromising on customer service levels and economic viability of the project", said Rajan.

"We have plans of setting up more number of rural BPOs if this proves to be successful", he added. Rajan also felt the idea holds huge potential and other banks, insurance companies, mutual funds also could consider financial outsourcing through rural BPOs creating jobs in thousands in the hinterland.

Since Tirupati is a semi-urban area, the bank managed to get broadband connectivity from BSNL.

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