London, Aug 25 : It's not just brides to-be who are involved in frenzy preparations, but grooms too take a lot of interest in planning their weddings.
The new breed of "groomzillas", men fanatical about favours and even more high-maintenance about their wedding look, are outshining brides-to be in planning their D-day.
According to Hitched.co.uk, more and more grooms are joining wedding forums, with numbers soaring from one in 50 to one in 10 since 2002.
"Grooms like the attention as well as brides and they are increasingly particular about every element and about impressing their friends," the Daily Express quoted wedding planner Mark Niemierko, who offers grooms personal shopping days where they browse at tailors and have manicures, as saying.
Couples these days pay for much of their wedding themselves, and they also want to make their investment count.
"Many of our grooms find it hard to take a back seat," said James Lord of wedding planners Love and Lord.
"We have many a fashion crisis, with grooms changing twice during the day and telling guests what to wear," he added.