Parryware Roca comes to East, Northeast with range of new products

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Kolkata, Aug 18 (UNI) Parryware Roca pvt ltd, major bathroom solution provider, today launched a range of premium international "crestia collections" for East and Northeastern India aiming at doubling its business to Rs 800 crore in next three years.

Managing Director Emilio Salazar said with the launching of new products, the company's ten per cent share of India's Rs 130 crore premium segment per year would boost its marketing.

The crestia collection constituted 22 new sanitary wares and shower solutions.

He said the company was taking new initiatives, particularly in water management efficiency in bathroom solutions, which would help all metros conserve water to a greater extent.

India's No 1 bathroom solutions company with Rs 400 crore business currently aimed at to double by next three years as market was ever growing in India. Currently the market size for bathroom solution products was Rs 900 crore, in which the organised sector accounted for Rs 500 crore, while the rest was from the unorganised sectors.

Mr Salazar said Parryware, which has four plants, msot of them in southern India, and one plant manufacturing taps, was witnessing a growth rate of 22 per cent. In the premium segment alone, which was growing at 25 per cent, it has market share of 20 per cent.

UNI PC SJC DB1847

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