Mumbai, Aug 17 : Bollywood film undergoes a change as the new breed of filmmakers are now experimenting with new genres of short duration film-making, rather than sticking to age old three hours of dream drama.
Like many other film industries across the world, Bollywood too has two streams of film making namely: Popular or mainstream commercial cinema and Parallel cinema.
Bollywood filmmakers till now had an unrestrained eye for action, drama, song and flight sequence in their films to heighten dramatic effects.
With plenty of time at disposal, watching a film used to be a popular form of entertainment and mostly family outing for the most.
But with time becoming a luxury in modern times, changes at the level of filmmaking too are coming into effect, in keeping with changes in the viewer's demands.
With opening up of the overseas market, more Bollywood releases abroad and the explosion of multiplexes in big cities, led to wider box office successes. All this led to the filmmakers experimenting with the unusual themes and time durations.
Nagesh Kukunoor, a Bollywood filmmaker known for his offbeat films like 'Hyderabad Blues', 'Rockford' and 'Bollywood Calling' felt that though traditional song and dance love stories will always remain the audience favourite, but their preference was changing.
"The traditional song and dance love story will always have its place because we as Indian audience love it. But I don't think you are going to see that many in terms of numbers that follow this rule," said Nagesh.
Some of the recent releases that fared well at the box-office like 'Bheja Fry' and 'Khosla Ka Ghosla' were just about two hours long.
While some felt that they were cheated of slick song and dance numbers, most of the viewers were appreciative of the shorter duration flicks, which eliminated melodramatic and needlessly long fight or musical sequences.
Another film, 'Dus Kahaniyan' that had ten different narratives, twelve writers, eight composers, six directors and 25 actors was for less than two hours and fared reasonably well at the box-office.
Noted film critics Indu Mirani felt that if our films were of shorter duration more audiences would patronize the movies.
"Hollywood films are normally between 90 to 120 minutes. So if our films were also of the same length, then obviously the audience that patronises other films besides Hindi films would want to go and see it. Audience in India that no longer wants to see long films," said Indu.
Indian cinema has become more suave and technically more advanced over time. The films made in 2000s saw growth in Bollywood's popularity in the world and the global audience prefers shorter and crisper edits.
International community is finally sitting up and taking notice of the largest film industry in the world, estimated to be worth about two billion dollars and expected to grow to 43 billion dollars by 2011, according to industry estimates.