SriLankan Airlines supports national tourism drive in China

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Mumbai, Aug 14 (UNI) SriLankan Airlines is closely supporting the Government's drive to promote Sri Lanka as a destination of choice in China, which is viewed as one of the fastest growing global tourism markets.

The Carrier actively participated in several travel fairs in China this year, including the Beijing International Tourism Expo (BITE), International Travel Expo, MICE in Hong Kong, and Guangzhou International Travel Fair (GITF). SriLankan also co-organised a workshop for travel agents in the Chinese capital.

Tourist arrivals from China to Sri Lanka grew by 7.3 per cent in the first half of 2008, a trend that is expected to grow due to the combined efforts of the government, the National Carrier, the Sri Lanka Tourism Promotions Bureau (SLTPB), and the country's hoteliers and tour operators.

The carrier is also actively working with SLTPB and the Embassy to increase awareness of Sri Lanka by sponsoring a number of media tours from China. The carrier serves China with thrice-weekly flights to Beijing, and another three to Hong Kong, a release said.

UNI JM ZA BDP UCS2005

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