London, Aug 14 : Knickers for young girls, approved by Disney for promotion of their movie 'High School Musical', has sparked outrage as they have the words "Dive in" on them.
A customer, Sue Ralph had bought a packet of five pairs, with a "Disney-approved" design for her seven-year-old granddaughter.
"When she put them on, myself and my daughter thought, 'Oh my goodness'. It is inappropriate because it is sexually suggestive," the Sun quoted her as saying.
"You just never know who could see that and think it was a bit too enticing for a young child to be wearing," she said.
Ralph has demanded that the 4 pounds packs be removed from her local Asda in Broadstairs, Kent, where she bought them.
The underwear has also angered the National Society for the Prevention of Cruelty to Children (NSPCC).
"This is part of a worrying trend of inappropriate clothing marketed at young children," the children's charity said.
ASDA, a chain of supermarkets in the United Kingdom, said it the design was not meant to be offensive.
"The design was approved by Disney. It was completely innocent and not meant to cause offence," ASDA added.