Emami plans to enter national market with OTC product range

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Kolkata, Aug 13 (UNI) To give a boost to its over-the-counter (OTC) product range, FMCG major Emami Limited is planning to launch them nationally.

Talking to media persons here today, Company Director Aditya Agarwal said following the successful test launch of the OTC range, Emami has identified some of the key products which would be launched nationally.

" We have reached a stage where some of the key products like Sardija and Lalima, to begin with, will be launched nationally very soon. We have appointed JWT to give the packaging an attractive and innovative look,'' Mr Agarwal said.

He said even as the India OTC market was at a nascent stage, the company founded a great deal of potential in the same and aimed to explore and increase the contribution of the OTC range to the overall turnover of the Group.

Emami had made its foray into the OTC segment in 2006 by launching a range of products including blood and skin purifier Lalima and cough syrup Sardija.

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