Ahmedabad, Aug 11 (UNI) The first 'Tea lounge', where people would have choice to taste tea before purchasing the product, has opened at Vile Parle, a western suburb of Mumbai.
The Wagh Bakri group, the third largest packet tea company in the domestic market, with a turnover of Rs 300 crore and having a strong presence in Gujarat, Madhya Pradesh and Rajasthan, has made its presence in Maharashtra through its foray into retail franchise format with the launch of its first ''Wagh Bakri Tea Lounge'' in Vile Parle.
Piyush Desai, Group Chairman of Wagh Bakri Tea Group, said ''we opened a tea lounge in Mumbai yesterday with an objective to offer consumers with a variety of tea that will excite their palates and allow them to ''Mix and Match'' their choice of blend.
He said the lounge offers a wide range of tea, similar to the various forms of Narishakti, giving consumers an opportunity to get acquainted with strong Assam tea, a healthy Organic tea, a relaxing Green tea, an uplifting Darjeeling tea, a refreshing South Indian tea and Flavoured tea.
The Tea Lounge also boasts of a range of snacks from the traditional fare to the classical Iranian offerings that go well with favourites like Adrak Chai and Pudhina Chai.
Mr Desai said, ''our aim is to make people feel good, healthy and provide them with unique offerings. By Opening this Tea Lounge, we intend to bring various tea flavours from various countries, including China and Sri lanka''.
''We have partnered with Radha Krishna Hospitality Services Pvt.
Ltd (RKHS). who will manage the operations of the parlour. This is the first tea lounge in the Mumbai city and we plan to roll out number of outlets in other parts of country'', he said.
The company plans to roll out into more cities across the country by next year.
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