New Delhi, Aug 8 (UNI) Bollywood actor Aamir Khan will be the brand ambassador for 'Atithi Devo Bhava Campaign' of the Union Tourism Ministry.
This was decided today at a meeting, Tourism and Culture Minister Ambika Soni had with Aamir Khan.
Khan will promote the Tourism Ministry's efforts both for domestic and foreign tourists through ad-campaigns in print and electronic media to increase social awareness about the needs of the domestic and foreign tourists specially women tourists.
He told mediapersons that he would not charge anything for his contribution to the campaign.
Expressing happiness over the association of Khan with the Tourism Ministry, Ms Soni said the mass appeal of the noted actor would further boost the ministry's efforts to make the people aware of the safety and security of tourists, hygiene, sanitation and protection of historical monuments.
She said her Ministry's efforts would be to have an idea exchange with Khan on how to sensitize the people against harassment of tourists, particularly women tourists.
She said tourism sector has vast potential both for employment generation and better income for those who are associating with it.
"Safeguarding our rich cultural heritage, while promoting tourism is an important issue and the association of Khan will definitely bring desired results," Ms Soni said.
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