BMW India increases sales target by 40% for 2008

New Delhi, Aug 7 (UNI) Riding on the increasing demand for luxury cars in the country, BMW India today increased its sales target by 40 per cent to 2,800 units for the current year.

''Due to the rising demand for our products, we have increased our sales target to 2,800 units for this year, which is 40 per cent above the earlier target,'' company President Peter Kronschnabl told reporters here on the sidelines of the company's studio here.

Earlier the company, a subsidiary of the Germany-based BMW Group, had announced its target to sell 2,000 units across the country in 2008.

''We have already sold 1,763 vehicles by the end of July this year. We are optimistic to achieve the revised target, which is 100 per cent up than the last year sales,'' he added.

The company has recently delivered a fleet of 20 BMW seven Series to the Four Season Hotel in Mumbai, making this sale the single largest sale in the country till date, the President said.

He said the company's production facility in Chennai is fully geared to take on this challenge.

Launched in March last year, the Gurgaon headquartered company has recently increased its production capacity to 3,000 units per year.

Presently, 12 dealers represent the company in the Indian market.

''We plan to expand our presence to four other markets including Ludhiana, Bhubaneshwar, Jaipur and Coimbatore,'' Mr Kronschnabl said.

In medium term, BMW India will employ about 200 people and upto 600 additional jobs will be created in the dealer and service network, he said.

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