AGEON Religare targets to cover 78 pc Indians

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Mumbai, Aug 7 (UNI) New entrant to the insurance industry -- AGEON Religare targets to insure 78 per cent Indians with its long-term unique selling proposition.

Speaking to mediapersons Company director (branding and communication) Pradeep Pandey said although AGEON Religare was a late entrant, it was offering a deliverable product with ''straight talk'', as its long-term USP would benefit 78 per cent of the population, who are still uninsured with multiple solutions.

Commenting on the Company's Rs 10 crore ''K.I.L.B'' multi-media pan India advertisement, featuring actor Irfan Khan, CEO Rajiv Jamkhedkar said it will initially focus on creating awareness on the issue of under insurance.

He said, ''The acronym K.I.L.B which stands for 'Kum Insurance Lene Ki Bimari' aims to inform and impress the fact that majority of Indians are ignorant about the need for insurance and the amount for which they should insurance themselves.'' AGEON Religare would not be worried if viewers got a better premium from other insurance players because of their advertisements. ''We hope customers will see us as a company that guides them,'' Mr Jamkhedkar said.

About 1,500 trained employees and 6,000 agents across the country will carry out the ground work with the Company having plans to penetrate Tier-III towns in five years, he said.

UNI ZC RN SKB1827

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