London, Aug 4 : Brewing company Carlsberg is desperate to sign Britain's Got Talent contestant Kate Nicholas's pet pooch, named Gin, for their million dollar ad campaign.
Simon Cowell apparently was so impressed with the pooch that he branded him his favourite.
The 16-year-old owner of the pooch, Kate Nicholas is on cloud nine, as she has been offered an enticing deal by the beer giant, which wants to feature the pooch in their ad campaign. Kate, who is from Whitchurch, Shrops, revealed that she had had her pet since age 9, and wanted him to make it big around the globe.
"It is very exciting," British tabloid The Sun quoted a source close to Kate as saying.
"This is like a dream come true for Kate, she wanted to get Gin into showbiz and a campaign like this could help them hit the big-time," the source added.
Carlsberg, who are famous for their excellent advertising slogans have multifarious marketing concepts lined up for Gin, including training to pull a pint.
"There are a series of ideas - not least Gin having the best kennel in the world or the best dog's night out, Carlsberg have contacted Kate and her family and they are now in talks," an avertising source said.