Kolkata, Aug 1 (UNI) Emami Ltd, a Rs 1600 crore group, has planned to pump in Rs 3500 crore in the next three years to braodbase in the Fast Moving Consumer Goods (FMGC), including a range of baby products.
Unveiling the company's a reformulated and new look Himani Fast Relief, an ayurvedic pain balm with brand ambassador Amitav Bacchan, company directors Aditya V Agarwal and Manish Goenka told reporters that they were negotiating for acquisition of an FMGC company in South Africa to increase their range of products and market shares in this segment.
Immediately the company was all set to produce bio-diesel 300 ton per day from jatropa in Haldia and about 1000 ton of edible oil, also from Haldia, both be operational this month.
On new range of baby products like powder, oil, soap and cream, the company would invest Rs 400 crore this year to enhance its market share in this segment to break monopoly of a multinational, they said.
The range of products would hit market by end of this year.
On Himani Fast Relief, the company planned to spend Rs 12 core on marketing initiatives in this fiscal to make the pain balm a Rs 50 crore brand by next few years. Already Emami spent Rs 1.80 crore to make a 60 second ad for marketing.
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