Bangalore, Jul 31: Infosys Technologies launched 'ShoppingTrip360' to help retailers and consumer packaged goods (CPG) companies to achieve visibility in in-store activity. The new software was a platform that enabled a suite of managed-information services to create a 360-degree view of real-time in-store shopper and shelf activity.
It leverages a network of wireless sensor-based applications within the store that allows shoppers, retailers and CPG companies to collaborate in real-time by creating an information ecosystem, a company release said. This permission-based, implicit and seamless exchange of information delivers value to shoppers, retailers and CPG companies, a company release said.
Infosys CEO, S Gopalakrishnan said, ''Companies around the world continue to recognise the need to transform themselves in order to be more competitive.'' He said Infosys remains the partner of choice for global brands in this journey because we were creating a new generation of services like ShoppingTrip360 that enable them to innovate closer to their customers.
The patent-pending technology behind ShoppingTrip360 is based on Infosys' intellectual property and designed to operate with existing store and information technology infrastructure.