Mumbai, Jul 30: The State Bank of India (SBI), India's premier bank, has unveiled an innovative advertising campaign, conceptualized and created by Interpublicity Advertising Agency (Interpub), to facilitate greater public awareness of financial products and services. The first-of-its-kind national campaign leverages concept branding and establishes SBI as thought leader.
The advertisements (ads) don't endorse SBI directly, but inform the common man (especially in small towns and cities) about the Do's and Don'ts pertaining to routine banking facilities such as ATM, Netbanking, Net Shopping, credit cards, debit cards and mutual funds.
While one ad talks about the fact that ''The best place to keep all your savings? In your pocket?'', another one quickly points out that ''Credit Card offers both: advantages and problems! And thankfully, you can select either''. While one ad illumines that ''You can't predict the future but atleast you can plan for it'', the other extols, ''Leave behind not only your memories. Leave back your wealth as well.''