SBI Life Insurance comes up with new TV campaign

Mumbai, July 30 (UNI) SBI Life Insurance has come up with a new campaign 'Kahin bhi Kabhi bhi', talking about its availability and easy access to customers.

They have used their USP by creating an association with their corporate agent, which is State Bank of India.

SBI Life has used a humorous route, unlike the emotional one as in their previous communications. In the latest TV commercial, a common village man, possibly in a very remote area, is trying his artistic skills, on a poster of a politician, who is a very fierce character, the release said.

After he is done with all his innovations on the poster, he finds the same person standing behind him, but with a very large force of armed guards unlike in the poster. Looking at them he realizes where he has landed, he gets nervous and drops his creativity tool, because of which he is in some trouble, possibly a big one. The fear is captured in a humorous way and they have brought in connect of SBI Life insurance with the State Bank group spread throughout the country.

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