New Delhi, July 28 (ANI-Business Wire India):- NDTV has entered into a distribution partnership with Dialog TV, Sri Lanka's leading DTH service provider, for NDTV Good Times - India's leading travel and lifestyle channel.
Commenting on the tie-up, NDTV's Head - Distribution and Affiliate Sales, Rahul Sood said, "NDTV is very pleased to extend its partnership with Dialog TV to offer NDTV Good Times to viewers in Sri Lanka. Our English news channel NDTV 24x7 is already present on Dialog and has been well received by viewers. We are confident that NDTV Good Times will do the same with the South Asians and Indians Diasporas looking for quality English Channel to keep in touch with the changing trends."
"NDTV Good Times will be an important source of information and recreation not only our South Asian viewers, but also appeal to everyone interested in the Asian lifestyle," he further added.
NDTV Good Times is already present in Japan, Korea and Taiwan and will be expanding into other markets soon. With this tie up, NDTV's global presence now extends to all key regions across the world - the UK, US, Canada, across the Middle East, South Africa, Australia-New Zealand and neighboring South Asian countries.
"We launched DTV with the promise of high quality, affordable programming to draw every segment of society," said Mr. Nushad Perera, Chief Executive Officer, Dialog TV. "NDTV Good Times will provide the best entertainment to our viewers with programming ranging from health and holistic healing to fashion and food. We are indeed pleased that with the addition of NDTV Good Times we will be able to give them unequalled choice of programmes in the lifestyle segment."