London, July 28 : An apparel company is set to launch a teenage clothing line in the name of Hollywood legend Marylin Monroe.
UK manufacturer Blues Clothing will be launching the new range of Marilyn Monroe T-shirts, dresses and underwear next spring, aimed at teenagers.
The range is being launched by the Shaw Archives, the company, which took on Monroe's estate last year.
"It was the image of her, rather than her clothes, that we wanted to convey," The Independent quoted Josy Fouche-Guibon of Blues Clothing Europe, as saying.
"Marilyn is an iconic figure but many teenagers and young ladies today haven't encountered her," Fouche-Guibon added.