New Delhi, Jul 27 (UNI) To enhance the Indian ensemble, Burlington from the US has come to India, courtesy OCM.
''The Indian market is at the threshold of a major revolution in woollen worsted suitings,'' OCM India CEO Rajeev Surana said at the launch of Burlington's stylish and trendy range of worsted suitings in the capital recently.
The product line was launched at a fashion show which saw the likes of Raghavendra Rathore, Ashish Soni, Varun Bahl and Vijay Arora showcasing their designs for the Burlington extravanganza.
''The launch is off to a great start, and we look forward to setting new benchmarks,'' Burlington Worldwide President Kenneth T Kunberger said.
Burlington suits have been created in a typical range of super 110s to super 140s, and will be available from Rs 7,500 to Rs 20,000 per suit length at select outlets across India.
Burlington worsted suitings come in five designs-- Accolade, Optim, Lifestyle, Adonia and Cynosure.
Accolade is an all wool collection in navy, black, grey and charcoal, while Optim is woven in twill in black, navy and coffee colours. Lifestyle is a twill weaved striped fabric.
Adonia is a twill and herring bone super 120s fabric in black, navy, brown and blue, while Cynosure is a super 100s fabric in all hues and colours.
Tweeds come in two classy designs-- Radiance, an all American style mostly in checks, and Agostino, a sprinkle of cashmere in twill, herring bones and structured weaves in navy, camel, fawn, blue and green colours.
OCM has been taken over by WL Ross and Co LLL that recently bought a large chunk in SpiceJet airlines.
''OCM has steadily gained market share since we bought it last year, and this venture will accelerate its growth,'' WL Ross India CEO Ranjeet Nabha said.
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