Guwahati, Jul 25 (UNI) The sight of the rural postman with his khaki uniform and bag will not be allowed to fade away from public memory soon if Union MoS for Communication and IT Minister Jyotiraditya Scindia's ambitious plans materialised.
India Post had drawn up an action plan to gear up its rural postal services to counter the stiff competition from private courier services, Chief Postmaster General of Assam circle Monojit Kumar said here today.
The initiatives towards improvement of infrastructure and service conditions in its rural postal services and create new business opportunities through its retail postal service had been started by Mr Scindia, Mr Kumar informed.
He stated that besides improving the mail delivery system in rural areas, the department had decided to extend its hitherto urban area service of acceptance of telephone and electricity bills to rural post offices.
There will soon be a tie-up with Self Help Groups (SHGs), whose products would be carried and marketed by the postal department through its retail postal services all over the country.
In order to make the postal saving schemes more attractive, India Post has requested the Ministry of Finance to increase the rates of interest applicable to Postal Savings Schemes, Mr Kumar said.
The senior India Post official informed that the department's experience of marketing Koorangiri brand of tea from Assam through its retail post service had been a rewarding one.
It had sold good quantity of tea brand in states like Himachal Pradesh, West Bengal, Gujarat, Bihar, Uttar Pradesh across post office counters without having to make any effort to push the product.
Even as India Post is on course to give a widespread face lift to its Gramin Dak Service (Rural Postal Service), its over 2.80 lakh staffs in rural India are all set to see improvement in their service conditions and perks, thanks to the initiative of the Ministry of Communication and IT.
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