London, July 24 : American newspaper Valley News has set a new media standard for spelling mistakes, somehow managing to misspell its own name on its front page masthead.
The New Hampshire tabloid called itself the 'Valley Newss' on July 21 in a remarkable blunder.
The next day the newspaper, which covers the Upper Valley area straddling New Hampshire and Vermont, published an 'Editor's Note' acknowledging the error.
"Readers may have noticed that the Valley News misspelled its own name on yesterday's front page," the Telegraph quoted 'Editor's Note,' as stating.
"Given that we routinely call on other institutions to hold themselves accountable for the mistakes, let us say for the record: We sure feel silly," the note added.
Online blog Regret the Error - which monitors media spelling mistakes - has already named the Valley Newss as the favourite to take out its Typo of the Year award.