Blue Dart-DHL launches Indo-Bangla trade lane

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Kolkata, Jul 23: Logistics major Blue Dart Express in association with DHL launched a new service route to Bangladesh, as a step of its Rs 200 crore business expansion target to cover all SAARC countries in the region.

Unveiling the Bangaldesh route through Benapole, which commands some Rs 28 billion business and is expected to double by 2012, Blue Dart Managing Director Anil Khanna said the new logisitcal link between the two countries would serve as a catalyst for growth of busienss. The company also unveiled a warehouse at Kona Express Way for storing and handling capacity of shipments coming to and from Kolkata and would act as a hub for shipments to and from Bangladesh.

Blue Dart is the first logisitics company to have started "Door to Door" service of any size or any volume on a single price package between India and Bangladesh.

Before this there was no such door-to-door service between the two neighbours and the forwarding agents would charge for goods on every step, claimed Khanna.

''Textiles, auto-engineerings and perishable goods are mostly traded between India and Bangladesh, that too on package system rerouting via Singapore and Dubai,'' Khanna added.

Company vice-president Amod Dasgupta said Kolkata and eastern region had gained stragetic importance for Blue Dart, India's major courier, for expansion of business. Blue Dart has been witnessing over 100 per cent growth in both inbound and outbound shipments handled in the region.

The Indo-Bangla route will leverage on DHL's established global expertise and Blue Dart's domestic dominance to enable Indian customers to send or receive documents and packages of any size.

Blue Dart planned to open 11 new facilites in the region of the 120 planned across the country for expansion of business.

On new warehousing at Kona Express Way, the company already acquired 50,000 sq ft. But presently it will use only 22000 sq ft and expand the storage capacity as and when new business demanded, the managing director said.

The company was also exploring business opportunities in Pakistan and Sri Lanka under its expansion target in SAARC countries.

The company has earmarked Rs 200 crore capex to be invested for infrastructure development across the country.


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