London, July 21 : 320 British women aged, between 16 to 81, got into their bathing suits to set a new world record for the most bikini-clad women ever photographed together.
Unfortunately for them, they weren't able to beat the record of 1,010 women who posed in their bikinis on Bondi Beach in Sydney, Australia.
On the plus side however, it's expected that the event will still have raised thousands of pounds for the Great North Air Ambulance Service, thanks to the 5pound entry fees and sponsorship.
Organiser Mike Robson, chairman of fundraising at the Rotary Club, was all praise for the women who braved the unpredictable English weather, even though no record was broken.
"It was electric. The atmosphere was fantastic," The Sun quoted him, saying.
"We didn't manage to break the record, in fact we got nowhere near it, but that isn't a disappointment. We managed to make an awful lot of money for the Great North Air Ambulance.
"We had one lady of 81, we had one lady who came from Surrey purely to do this, lots of ladies from all over the north east, all shapes and sizes. Exactly what we wanted."