London, July 19 : A dry cleaning boss is attempting to enter the Guinness Book of World Records by ironing non-stop for 60 hours.
Ben Walton began his attempt on Thursday, July 17 morning at a supermarket ironing items brought by shoppers.
The 32 year old in Andover, Hants hopes to complete his challenge by 8pm tonight
He hopes to raise 25,000 pounds for the hospital where his son was born.
"My wife never has to do the ironing," the Mirror quoted Ben as saying.
Canadian Suresh Joachim holds the earlier record for ironing up to 55 hours and five minutes in 2005.