Pune, Jul 18 (UNI) JSW Steel today opened an exclusive steel retail outlet, JSW Shoppe, here.
The showroom, the second in Maharashtra, was inaugurated by Nagesh Pinge, Director of JSW Steel. The first was opened in Kolhapur.
Speaking after the inauguration, Mr Pinge said ''The concept of the shoppe originates from the fact that we want customers to get the right quality of product at the right price and at the right place.
Shoppe is an effort to create a customer friendly ambience. This interface with the customer will result in creating a strong relationship based on trust and reliability with JSW steel.'' JSW Shoppe will have on display and sale all the products of JSW Steel ranging from hot rolled to colour-coated steels along with long products. It aims to provide a unique experience of buying steel products through a branded distribution channel.
This novel marketing initiative will go a long way in creating brand awareness about JSW Steel's superior product quality and will ensure that the customers get full value for money, he said.
JSW Steel is in the midst of an exponential growth. Its steel plants in Karnataka and Tamil Nadu together produce around 4.8 million tonnes of steel per annum. By mid 2008, the capacity will increase to around eight million tonnes per annum. With steel plants coming up in West Bengal and Jharkhand, the company aims to produce 32 million tonnes of steel by the year 2020, Mr Pinge added.
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