London, July 17 : The latest reality-show on US television sets challenges people not to 'hurl'.
The low-rent US TV's Hurl! win show is part eating contest, part endurance test.
The sickening 'challenge' started on July 16 with five rivals devouring mountains of macaroni cheese and pumpkin pie, reports The Mirror.
The two who scoffed the least were eliminated.
Once the rest have stuffed their faces, they are strapped inside giant metal balls and rolled around by producers until they throw up.
One man who didn't spew had to eat more and be rolled around again.
The last person to be sick won 500 pounds.