Washington, July 16 : Rihanna has joined hands with designer label Gucci for a charity campaign.
The 20-year-old hottie's style popularity is what made Gucci chose her as the spokesperson for the company's new scheme with UNICEF.
According to the scheme a limited edition of products will be sold to raise money for the charity.
The Umbrella superstar will be cast in the advertisements to promote the Tattoo Heart Campaign, reports Contactmusic.
Apparently the singer also supports her own charity The Believe Foundation, which she had set up in 2006.