Hasbro Clothing to strengthen presence in tier II cities

Chennai, July 15 (UNI) Hasbro Clothing, city-based leading men's branded apparel manufacturer, today announced that they would strengthen focus on their presence in tier II cities, like Madurai, Salem, Coimbatore and Visakhapatnam in their second phase of expansion.

The exclusive outlets would make available all their three brands--Genesis, Basics and Probase --and Hasbro would look at both company-owned outlets as well as franchisees, a company release here said.

Consumers in tier II cities were willing to spend and were well exposed to the latest fashion trends. "The desire to own quality branded garments has definitely caught up in these cities," it said.

All Genesis Basics exclusive outlets will provide a unique shopping treat for fashion discerning men in these cities with its refined ambience, wide variety of merchandise and enjoyable in-store experience, the release said.

UNI WS SJ 1539