London, July 11 : You can buy your kid the latest gadget to play with, but what he, or she, is most likely to remember is a fun-filled sunny day at the beach.
The finding is based on a recently conducted survey in the UK which found that the memory of simple trips with the family are likely to last longer than those of being gifted the newest toy in the market.
Conducted for charity The Children's Society, the survey questioned 6,429 adults and a host of celebrities, including Debra Stephenson, Sophie Ellis-Bextor and Sir Terry Wogan, for their most treasured moments as kids.
The answer was quite clear, reports The Telegraph.
"Time spent with family, building sandcastles and 'playing out' resonate with us more than solitary experiences," said Dr Cliff Arnall, who carried out the study for The Children's Society.
"Children today are more likely to remember camping or fishing trips over completing a computer game or being given the latest must have premium priced toy."
Martin Field, who is running the campaign, said: "We urge everyone to get involved to help us raise hundreds and thousands of the nation's favourite memories.
"As a charity committed to achieving the best start in life for all children we want to see more clearly the ingredients which help make for a good childhood today."