New York, July 10 : While Leonardo DiCaprio talks about importance of saving the planet, it turns out that he himself isn't so vigilant when it comes to making sure his own pitches reach the public.
In March, the actor hated unsolicited, paper-wasting pitches showing up in his mailbox so much that he and fellow environmentalist Adrian Grenier joined a movement to establish a national 'Do Not Mail Registry.'
Spearheaded by environmental group ForestEthics, the campaign urges Americans to sign a petition demanding the government make it possible for citizens to ban junk mail.
However, this week, freelance writer Philip Recchia received in the mail a big envelope with DiCaprio's name on the return address space, soliciting donations for the Natural Resource Defense Council's 'Polar Bear S.O.S.' campaign.
The envelope had a one-page pitch letter from the actor and a two-page pitch letter from NRDC president Frances Beinecke; a flyer for a free 'Save the Polar Bear!' tote bag; a donation form/petition to the secretary of the interior, urging him to protect the polar bear as an endangered species; and a return envelope.
"I wonder if Leo knows he's part of the paper problem. He was among the 'green' celebs criticized last year for flying around in private jets," the New York Post quoted Recchia, as saying.
However, DiCaprio's flack, Ken Sunshine, who also reps the NRDC, makes no apologies, insisting that the star's 'environmental commitment is unending.'