New South Asian business magazine launched in NY

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New York, Jul 9 (UNI) Market Samachar, a new business and trade magazine catering to Indians and other South Asians based in North America, has been launched here.

''Market Samachar takes its birth to meet the pressing need for South Asian market information and analysis,'' founding editor and publisher Bharat K Joshi told guests at the launched ceremony that included Deputy Consul General Ajai M Gondane.

Mr Joshi said, ''The South Asian diaspora has increased at an astonishing rate in the past decade; never before in history has there been so much interaction, so much trade, and so many new opportunities in the South Asian marketplace. Market Samachar intends to capture the essence and energy of this culture, and this new marketplace -- and intends, first and foremost, to be the one-stop source for a businessman interested in this great market.'' According to the editor, the monthly magazine, among others, is useful for exporters seeking expansion in North America, manufacturers looking for distributors, retailers asking for customers; travel agents in search of information on new airlines and services and business people on the lookout for new opportunities.

''I am confident, that by our hard work and faithful service, we will soon manifest our magazine as the premier South Asian magazine for the North American businessman,'' Mr Joshi said.

The magazine is the brainchild of Joshi, who has been in the South Asian food industry for about 25 years. He is also the Chief Executive Officer of Ever New Int, a manufacturing and consulting firm for ethnic South Asian food products.

Based in Edison, New Jersey, Joshi travels frequently to India, Europe, China, and Dubai for trade and business.

New Jersey-based Biz India is a similar magazine offering business news concerning US-based South Asians. There are also general-interest periodicals such as the Indian American focusing on desi news. A number of weekly newspapers, including New York-based India Abroad, are published from the US.

UNI MP AB RK1230

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