Onmobile deploys Ad Ring Back Tones

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Mumbai, July 7 (UNI) OnMobile, India's largest telecom VAS Company, announced the deployment of an innovative Mobile Marketing offering, Ad Ring Back Tones (AD RBT).

This service has been launched with one of the leading Indian GSM Operators in the city and will be extended to other regions in a phased manner, the Company said in a release here.

The OnMobile AD RBT platform has a unique call-to-action feature, which allows interested users to respond to the advertisement instantly with the click of a single key. Users who have subscribed to Ad RBT would receive special discounts and offers from the Operator to participate in this program.

Arvind Rao, CEO and Co-founder of OnMobile said in the release that Ad RBT was a disruptive evolution in mobile advertising and marketing, which so far has been limited to SMS text or small WAP banners. Marketers now have the ability to create rich, interactive, audio ads which are played straight into an individual's ear for high impact and recall value. With users receiving an average of 10 calls per day from multiple callers all over the country, advertisers have the ability to reach out to a large and diverse audience in a very short period of time with full rich MIS in real time which is not possible on other advertising channels.

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