Chandigarh, July 5 : Punjabi women have always taken an extra care to look beautiful, and now those behind their beauty i.e. beauticians, are taking international tips to make their clients look more glam.
Hair designer Nicola Andolena has come all the way from Italy to share some of her secrets with beauticians in Ludhiana.
"I liked Punjab very much. I am very sure of getting a good response from here seeing that true professionals operate beauty parlors and salons," said Nicola.
Priyanka, a beautician said, "Due to geographical and cultural development, people have become more conscious about their skin. People think that adopting an alien culture ones contact increase. They are under the impression that using a foreign product will give them more glow."
Here, women of the high-income group are spending lavishly on their looks, and, most concentrate on their hair.
This is just a reflection of one of the smaller towns of India, as the average spending on one's looks is rising from eight per cent this year. The hair care market in India is estimated at 200 million dollars. With a growth of 3.8 per cent over the previous year, there is a burgeoning demand for beauty products.
"A lot of difference can be seen in last ten years. Previously, people were only interested in normal haircuts like blunt, wedge, straight, and U-cut. But now there are more advance cuts and advance coloring. Text rising has come into light these days. A lot of text rising can be seen on Indian hairs. Slithering and different cutting like point cutting are in fashion today," said Sonal, owner, beauty parlor.
Talented and trained beauticians in the state are still in need to fulfill people's growing demand for beauty treatments and therapies.