Ybrant's Oridian gets IASH accreditation

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Hyderabad, Jul 3 (UNI) Ybrant Digital's Oridian, the leading international ad network enabling premium websites to monitor their international traffic in more than 40 countries, has earned IASH accreditation after passing their first audit.

In a statement here Jacob Nizri, President of Display Ad Networks for Ybrant Digital said,''The IASH accreditation is important for online ad networks and sales houses because it provides their clients -- agencies and direct advertisers -- with the confidence, knowing that their campaigns will run where scheduled on safe and relevant content websites''.

''IASH accreditation will further accelerate Oridian's already strong growth rate in the UK market,''he added.

The audit was conducted by ABCe for Internet Advertising Sales Houses (IASH), the IAB committee founded to regulate the activities of sales houses and encourage best practice. The audits are part of the application process for new IASH subscribers to demonstrate their adherence to key elements of the IASH Code of Conduct, and in return members receive or retain full accreditation.

The IASH Code of Conduct bans adverts appearing on "barred content", namely pages that feature indecent, obscene or hate content in any form. Any subscriber found to be selling, brokering, re-selling or re-brokering barred inventory is liable to suspension or expulsion from IASH.

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