Mumbai, Jul 2: Jaquar, a leading player in bath fitting industry, announced a strategic tie-up with multinational AO Smith Corporation to launch a new range of water heaters in the Indian Market.
Speaking on the occasion, Jaquar director (marketing) Rajesh Mehra said the company has entered into a strategic alliance with AO Smith in front technological advancement, quality products and innovation of the products. The new range of water heaters would be launched in Mumbai first, followed by other metropolis' on August 15, he said.
AO Smith national sales and marketing manager Tamal Chaudhari said, ''India holds a great potential and huge market space. The alliance will help us offer premium and technological advance products to the Indian consumer.''