Intenet media company Ideacts launches first product

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Mumbai, Jul 2 (UNI) Bangalore-based Ideacts Innovations, today announced the formal launch of its maiden product - Clinck, an innovative media platform targeted at the shared internet access space and also receipt of five million Dollar as first round funding from investment company Sequoia Capital.

Clinck is an active desktop application targeting webcafes across the main cities initially and providing entertainment, information and utility for user. It featured systems shortcuts for internet explorer, firefox, web search, yahoo messenger, GTalk, windows live messenger shortcut and interactive advertisements.

With over 75 brand campaigns for advertisers during its six-month operations from Bangalore, Clinck has now spread to eight cities with 625 cyber cafes using the application in around 5,000 terminals. In the near future the aim is to cover at least 30,000 screens with a reach of 1.2 million users in 3,000 cyber cares, Ideacts Innovations Co-founder and CEO Rudrajeet Desai told newsmen here.

With cyber cafe market growing eight per cent annually and over 36 per cent of the browsing community accessing the net through these cafes, Mr Desai said that Clinck should emerge a revenue earner for these centres by providing value addition to users.

He said that the Company vision was to make the internet experience better with new software technologies which were more effective and useful to end users. Clinck would enable Ideacts to offer a broader set of advertisers, an innovative platform to reach the hitherto highly fragmented internet cafes.

Senior Advisor to Sequoia Capital India R Ramraj said that Clinck has created a whole new media platform for advertisers who could now reach out to the growing tribe of cyber cafe users.

He said Sequoia capital with a second tranche of 400 million US Dollars, of which 50 per cent had already been distributed to over 50 companies, aim to fund seed companies also besides early stage companies that have the potential to be tomorrow's market leaders.

Currently the Company managed USD one billion of venture and growth capital funds for the country.

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