New Delhi, Jul 1: LG Electronics a wholly owned subsidiary of LG Electronics, South Korea on Tuesday, July 1 said it has tied up with Redington for strengthening its PC business in the country.
''With Redington's 43 distribution offices and 7,500 channel partners, we will be able to expand our reach and be more closely available to our customers,'' LG Electronics India Pvt Ltd, Business Group Head, PCs, GSM and DAV, Anil Arora said. The tie-up with this national distributor is the result of the increasing demand for LG notebooks after the company's announcement of stage wise process of strengthening its PC business early this year, he added.
The company has introduced benchmark products, exciting promotions for consumers, strengthened its channel base and increased its marketing initiatives.
LG Electronics India Pvt Ltd (LGEIL) is one of the most formidable brands in consumer electronics, home appliances, IT hardware and mobile communications space.