New Delhi, June 30 (ANI/Business Wire India): NDTV Media, India's best-known and most respected Media Marketing and Consulting Company has been appointed by UFO Moviez India Limited as the sole and exclusive sales partner for their Digital Cinema Advertising Business in the Private Sector. UFO Moviez India Limited. has the largest digital cinema network in the world with more than 1200 installations screens across India.
As a part of this arrangement, NDTV Media will be responsible for selling the advertising at the cinema theatres for which UFO Moviez India Limited has the advertising rights.
This would include the selling of airtime on the cinema screens as well as on ground activation at these cinema halls, which will include seat branding, ticket branding, putting up standees and stalls and other ground activation for advertisers.
Speaking on this appointment, Niraj Dutt, Chief Operating Officer, NDTV Media Limited said, "We are extremely pleased to partner with UFO Moviez India Ltd. on this pioneering initiative. Digital Cinema is a powerful innovation in the space of cinema advertising and brings with it a host of benefits including flexibility, reach and transparency. With a satellite based delivery mechanism, Digital Cinema offers the opportunity to advertisers to reach cinema halls across the country in multiple languages with just one Digi-Beta. For the first time, this format allows for theatre-wise and spot-wise monitoring of the client's activity".
He further added, "After having a stronghold in the Television and Internet space, Digital Cinema is another medium that NDTV Media is venturing into thereby being able to offer its clients multiple touch points to reach its consumers. In keeping with the expansion plan that we have at NDTV Media, Digital Cinema Advertising provides a new platform which we can offer our clients. We are confident that this relationship will be mutually beneficial."
Rajesh Mishra, CEO - India Operations, UFO Moviez India Limited said, "Earlier the single screens were largely unable to monetize the advertising opportunities in their cinemas owing to the fragmented nature of the market. Now that we have reached 1200 screens across India, we can begin to tap the advertising opportunities that are possible with our network of cinemas. Their handling of the ad sales activity will allow us to focus on our core business of Digital Cinema Operations. NDTV Media will bring to the table their extensive and specialized expertise and contacts in the field of advertising. We look forward to a long association with NDTV Media."