Idea with Abhishek now advocates for 'education for all'

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Mumbai, Jun 30 (UNI) Idea Cellular, a leading telecom service provider, has launched a new theme with a spotlight on ''education for all'', as part of its ongoing brand campaign.

The campaign highlights the power of mobile telephony to address the socially relevant theme of education.

The campaign has Abhishek Bachchan playing the head of an educational institution. When challenged by the traditional, physically bound classroom methodology that prevents reaching out to many more, who are in need of education, he uses mobile telephony to overcome the barrier.

Talking to reporters, Abhishek, who is the brand ambassador of Idea, said ''Idea is power, and power is all about bringing in desirable social change.'' Idea Cellular Managing Director Sanjeev Aga said, ''idea is redefining mobile telephony standards through its reach, connectivity and value-added features.'' UNI JM SR SR KP1826

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