Mumbai, June 30 (UNI) Castrol has strengthened its position in football by signing a prestigious six-year deal as a FIFA World Cup sponsor until 2014.
The agreement awards the global lubricants company, worldwide rights for the 2010 FIFA World Cup in South Africa, the 2014 FIFA World Cup in Brazil and the two FIFA Confederations Cups, which fall within the 2007-2014 period.
The news comes following the Company's successful sponsorship of the recent European championships - the UEFA EURO 2008 - which saw Castrol develop the Castrol Performance Index, a new tool which helps football fans to objectively analyse individual player and team performances.
''Our investment in football has proved successful and allowed Castrol to develop new opportunities in a way that has added value to our business partners, excited and rewarded our fans and motivated our staff,'' Senior Vice President for Lubricants, Mike Johnson said.
Commenting on the announcement, FIFA President Joseph S Blatter, said, ''With Castrol, we are delighted to welcome a committed football supporter into our global sponsorship family. The FIFA World Cup, with more than 26 billion TV viewers, attracts massive involvement from fans and non-fans alike, who are drawn to the drama and excitement that comes with top national-team football. With its new Performance Index, Castrol has enhanced the fans' experience with exclusive data on the players' speed, efficiency and performance in matches.'' ''This partnership not only highlights FIFA's confidence in South Africa and Brazil as the host nations, but also shows that the global business community believes in the incredibly positive impact the events will have,'' Mr Blatter added.
Through the creation of the Castrol Performance Index, Castrol was able to showcase the importance of the brand's core values of passion, technical progress and performance in a way that was both innovative and engaging.
The FIFA World Cup sponsorship is the biggest in the company's 100-year history and will help Castrol continue to modernise its brand to deliver even more powerful and relevant offers for its consumers, which include a simplified product range and new technology benefits.
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