www.keralatourism.org was launched in 1998 and currently receives around 1,50,000 visitors and 6,00,000 page views per month. The site offers thousands of pages on Kerala, indexed in all major search engines. Designed and maintained by Invis Multimedia, the website was judged as the most visually appealing and won accolades from the judges for being a clean and well-structured site. The website"s use of technology and good search option were also said to be way ahead of others.
On the criteria of evaluation, PC World said, “Our experts rated sites on two levels – design and usability. Design included colours, typography, visual appeal and consistency. Usability took into account interactivity and customisation in India."
“This award is a great recognition of how we use the internet to communicate with users. We are constantly upgrading our website to make it more user friendly and interactive", said Dr Venu V, Secretary for Kerala Tourism.
The website has won several other acclaims including the Award of Excellence from the Government of India for the 'Most Innovative Use of Information Technology and Best Tourism Website / Portal" and the 2005 Pacific Asia Travel Association (PATA) Gold Award for the best travel E-Newsletter, pointed out Mr M Sivasankar, Director, Kerala Tourism.