Rajshri, Idea join hands to offer Akbar-Birbal episodes on mobile

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Mumbai, Jun 25 (UNI) Encashing on the growing mobile technology, Rajshri Media today joined Idea Cellular to offer three-minute episodes of Akbar-Birbal to mobile telephone subscribers, opening a new era of video streaming through mobile phones in India.

Initially, Rajshri would provide a 90-part serial of Akbar-Birbal episodes with one download a day and if the imagination gets a positive response from the mobile users, the Company would go in for further productions.

Already it has 15 projects lined up, Rajshri Media Managing Director Rajjat A Barjatya told UNI here during the launch of the tie up with Idea Cellular. Idea would have a 90-day exclusivity of the serial and later on it would be offered to other telecom operators, he said adding that several other cellular operators were in negotiation with Rajshri for future productions. He said besides mobile, the three-minute serials were also available as audio downloads and could be broadcast by various FM channels across the country, preferably in North. It has been produced for the masses, he added.

Earlier, addressing a press conference, Mr Barjatya and Idea Cellular Chief Marketing Officer Pradeep Srivatsava said each download would be offered at Rs 15 per download to Idea customers.

It would also be available for a monthly subscription of Rs 150.

Mr Srivatsava said through this pioneering concept, Idea was redefining the philosophy of mobile entertainment. He said this was the first of its kind initiative that would enable the company to harness the full power of mobile network to enable a holistic, 360-degree approach towards mobile entertainment. Mobisodes are the latest in mobile entertainment.

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