NBA brings Basketball without Borders to India

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New Delhi, Jun 23 (UNI) In a move to reach out to India through education, health and wellness, the National Basketball Association (NBA) players will donate health equipment, train youth, dedicate learning centre and address HIV/AIDS myths.

The NBA, the International Basketball Federation (FIBA) and the Basketball Federation of India (BSA) announced here today that NBA players Pat Garrity, Kyle Korver, Ronny Turiaf and Linton Johnson, along with NBA Legends Dominique Wilkins and Sam Perkins, will lead their first social responsibility efforts in India from July 4, 2008.

''Through Basketball without Borders, the NBA has been able to help create positive in communities around the world,'' Senior Vice President of Community and Player Programs Kathy Behrens said.

''We are excited about our visit to India and look forward to contributing toward improvements in education, health and community development.'' The NBA's community outreach here on July 4 with a visit to the Sahara Center for Residential Care and Rehabilitation by the NBA players and coaches.

The Sahara Center provides services, treatment and counseling to the people who are affected HIV/AIDS and women and children who have been rescued from domestic abuse or sex trade.

The players will visit the facility, spend time with the residents and present a donation of health equipment, hygiene products and clothing.

The highlight of the camp's social responsibility efforts is the NBA Cares Legacy Project, created in partnership with CAF India, Literacy India, Tata Consultancy Services and HSBC.

The NBA players and coaches will take part in the dedication of an E to E (Education to Empowerment) Learning Center featuring a technology center with computers and networking donated by Tata Consultancy Services and a vocational training space funded by HSBC on On July 5.

The E to E program targets children and adolescent girls who are living on the streets and have dropped out of school. It aims to enhance skill development, introduce livelihood packages for income generation and help groom the participants to become self-reliant.

This new center marks the 70th NBA Cares live, learn or play space built for children and families outside of North America and the first in India.

On the final day of the camp, the NBA players and coaches will tip off the Jr NBA/Jr WNBA program with its first ever youth basketball clinic in India in partnership with DHL and The Coca-Cola Company at Siri Fort.

Youth basketball players from the community will have a chance to learn the fundamentals of the game and show off their skills as the NBA contingent leads them through drills and scrimmages.

Basketball without Borders campers will also attend daily life skills seminars focusing on HIV/AIDS education and prevention.

In partnership with the Modicare Foundation, the NBA players and coaches will lead interactive seminars to address HIV/AIDS myths and facts as well as the importance of living an active, healthy and safe lifestyle.

The Basketball without Borders Asia camp will be held here from July 3-6 at the American Embassy School.

This camp marks the NBA's first event in India and will bring together the top 50 basketball players 19 and younger from across Asia to participate in basketball instruction and competition, lead by current NBA players and coaches.

BWB marketing partners include American Airlines, The Coca-Cola Company, DHL, EA SPORTS, HSBC, Nike, Spalding and Tata Consultancy Services.


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