As part of the 'Dream Season Campaign' organized by the Department of Tourism, Govt of Kerala, attractive value packages ranging from backwater houseboat cruises to hill station holidays and ayurvedic rejuvenation packages to monsoon honeymoon trips are being offered by hotels, resorts, homestays, houseboats, ayurveda centres and tour operators of Kerala. More than 230 leading organisations of Kerala tourism industry came forward with packages. Packages start from Rs. 4444, approximately US$111. All packages are grouped under the 'Dream Season in God"s Own Country" banner.
The campaign is designed to transform the tourist lean season in Kerala into a regular travel period. The main thrust of the campaign is to position the State as a value for money destination. “This is a tactical campaign combining monsoon and the lean period from May to September. The attractive deals on offer will help dispel the notion that Kerala is an expensive destination," says Dr Venu V, Secretary, Kerala Tourism.
According to Mr M Sivasankar, Director for Kerala Tourism, “Dream Season will be a key initiative in transforming Kerala into an all season, 365 day destination".
An exclusive micro-site, www.keralatourism.org dreamseason features details of the packages being offered. Travellers can browse through and take their pick and make bookings directly.