Chennai, June 20(UNI) When compared to the other metro cities in the country, Chennai has always been viewed as an 'ultra conservative' city when it comes to fashion.
Let it be the snow-balling trend of the so called 'size zero' throughout the country or keeping up with the latest fads, Chennai has been touted as being way behind compared to its other trend conscious sister metros.
Things did not improve for a long time owing to the dearth of supermodels and fashion labels present in the city. But this scenario is witnessing a change now, with the launch of a retail 'Style One'.
The store, whose launch took place at a glittering function here last evening by Indian Bank CMD M S Sundararajan, is all set to become the glamour hub for the ''fashion starved'' city.
It would be redefining fashion with a vibrant, youthful and bright collection featuring more than 100 of the world's most renowned fashion labels.
Spread over 40,000 sq feet, it would give Chennaites a distinctive shopping experience under one roof.
This mega retail store has been specifically designed not only to cater to the needs of people, but also to assist them in making a style statement and soothe their senses.
A brainchild of Sharma brothers Prakash, Vinod and Santosh, who boast about several years of experience in merchandising, the store aims at being the ''fashion gateway'' of Chennai.
A fashion show choreographed by ace Fashion Choreographer Ajith Menon, featuring super models from around the country like Candice Pinto, Zulfi Syed, Donna, Mudjha Godse, added colour to the launch.
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