London, June 20 : A local council in Britain has barred the use of the term "brainstorming" and replaced it with " Thought Showers"- after fearing that the phrase may offend epileptics or the mentally ill.
Following the move, staffs have been sent memos about the change - and even sent on training courses.
But charities representing epileptics have branded the move 'political correctness gone mad'.
"Brainstorming is a clear and descriptive phrase. Alternatives such as 'thought shower' or 'blue-sky thinking' are ambiguous to say the least," The Sun quoted Margaret Thomas, of the National Society for Epilepsy, as saying.
"Any implication that the word 'brainstorming' is offensive to epileptics takes political correctness too far," she added.
Epilepsy causes seizures, like a "storm" of activity in the brain.
But Richard Colwill, of mental health charity SANE, said: "This ban goes too far."
"Few would be genuinely offended by the word 'brainstorming' in the context of council meetings."
An insider at Tunbridge Wells Borough Council in Kent said: "No one took it seriously at first, but they're certainly keen to wipe out the word once and for all."
A spokesman said: "We take diversity awareness very seriously. The majority of staff have taken part in training and been asked to use the term 'thought showers'."